Digital Marketing Team Elemental at CBC

Gordon Buchanan

Two years ago Capitol Broadcasting Company created a new subsidiary, a digital marketing team, under the umbrella of our division CBC New Media Group.  Digital Elements emerged as a natural extension of CBC’s commitment to helping local businesses prosper. Keeping It Local A team of six, with a few contractors, works together as the heart of […]

A Honey of a Friday: Bees Arrive at CBC

CBC bee hives

Capitol Broadcasting Company’s headquarters on Western Blvd is home to the latest in digital television, cutting edge technology, state-of-the-art antennae and the leading news reports, but on Friday, August 14, 2015, the campus literally had the biggest buzz in the Triangle.  Four beehives containing 35,000 honey bees moved into their new home atop the WRAL […]

CBC Gets Ready for Football Season with Annual HighSchoolOT.com Kickoff

James Alverson & Coach Robert Firth

Bright team colors and jerseys were the attire for midday at the WRAL-TV studios on Friday, July 31, 2015, as dozens of local football players and coaches descended on the station for the annual HighSchoolOT.com Football Kickoff. “The HighSchoolOT Kickoff is our annual opportunity to bring together coaches and players to share our enthusiasm for […]

WRAL-TV to Join CBS All Access

CBS All Access

Triangle CBS affiliate WRAL-TV (locally owned by Capitol Broadcasting Corp., the WRALTechWire.com parent company) is among 13 new additions to CBS’s All Access digital streaming service. For $5.99 per month, CBS All Access subscribers can watch live TV programs as they are broadcast from a computer or mobile device. Subscribers can also access on-demand episodes […]

Columbia Journalism Review Features New WRAL Political Tool

Columbia Journalism Review

The Columbia Journalism Review featured WRAL-TV’s approach to political coverage, including its new Donor Reveal tool, in an article entitled, “How one locally owned TV station does statehouse coverage right.”  Penned by Corey Hutchins, the article was published on May 8, 2015. “Late last month, a North Carolina news outlet unveiled a new feature on its […]

Three CBC’ers Become Goodmon Fellows in Spring Leadership Triangle Program

Ana Maria Bonell

Three more CBC’ers have now earned the title of Goodmon Fellow.  FOX 50 Executive Producer HolaNC & Latino Marketing Specialist Ana Maria Bonell, CBC New Media Digital Sales Manager Chris Weatherly and ATC Financial Analyst Matt Honeycutt all graduated from the Leadership Triangle Spring Regional Leadership Program on Monday, May 4, 2015.  The evening ceremony […]

WRAL.com Launches New Political Tool

WRAL.com

As the next political season heats up, WRAL.com has a new tool to help you keep track of donors to North Carolina political campaigns. In late April WRAL.com launched a new tool called Donor Reveal, inspired by Greenhouse, a free browser plug-in developed last year by then-16-year-old Nick Rubin.  Greenhouse tracks campaign finance in the […]

WRAL-TV and WRAL.com Win Regional Edward R. Murrow Awards

Tar Heel Traveler and WRAL.com

The Radio Television Digital News Association (RTDNA) has honored Capitol Broadcasting Company’s WRAL-TV and CBC New Media Group with two regional Edward R. Murrow awards.  The awards recognize the best electronic journalism produced by radio, television and online news organizations around the world. WRAL was honored in the Writing and Website categories: Scott Mason Tar […]

CBC’s Goodmon Jr. Honored by Broadcasters

Sam Matheny & Jimmy Goodmon

James F. Goodmon Jr., vice president and general manager of Capitol Broadcasting Company’s (CBC) New Media Group, was honored Wednesday with the first Digital Leadership Award to be given by the National Association of Broadcasters. Goodmon is also vice president and general manager of CBC’s Sunrise Broadcasting, a five-station radio cluster, and WILM-TV, both located in Wilmington, […]

American Underground Launches Digital Marketing Foundry

As part of Capitol Broadcasting Company’s (“CBC”) efforts at the American Underground, CBC has partnered with Corey Post and the folks from The Startup Factory to start a new company called the Digital Marketing Foundry (“DMF”). DMF will be led by Corey Post, a seasoned digital marketing expert for companies like LegalZoom and Cornerstone OnDemand. About Corey Post […]