American Underground turns 10

The evolution to Triangle treasure from trash in a basement

American Underground

Sift Media Jud Bowman with his team at the startups at American Underground headquarters.

As a New Year begins with the world continuing to grapple with COVID-19, the leadership at American Underground remains very positive that more growth on the way for the entrepreneurial hub now entering its 11th year of operations.

From a humble beginning in a basement to one of the most highly acclaimed startup centers for new company development …

In reviewing the past while at the same time looking ahead, Adam Klein, chief strategist at American Underground and director of strategy for Capitol Broadcasting Company which operates AU, is realistic – and optimistic.

What’s on deck for 2021 and beyond?

“Clearly, the virus has altered the pace and trajectory of growth this year,” Klein told WRAL TechWire.  “However, we see this reset as something that will fuel long-term growth of the startup scene that may not have happened otherwise.”

That’s because, according to Klein, large companies won’t drive the recovery. It’ll be new and growing startups that create new jobs and momentum. That’s what the historical data suggests, says Thom Ruhe, president and CEO of the NC IDEA Foundation.

“We see important work ahead,” said Klein.  “We have the goal of reaching 250 new entrepreneurs [in 2021] with ‘how-to’ programming to take an idea to market.”

Since the AU recently celebrated a 10th anniversary, WRAL TechWire decided to take a look at how the story began. Many partners and thought leaders who helped make AU a success shared recollections and talked about pivotal moments.


WRALTechWire’s Jason Parker penned this article which posted January 6, 2021.  Find the full article here:

Thanks to WRALTechWire for this Capcom story & photo.

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