NBC and Capitol Broadcasting Company have entered into a new affiliation agreement in the Raleigh, North Carolina market. Under the terms of the new deal, the NBC affiliate in Raleigh will move to Capitol Broadcasting Company’s WRAL-TV on February 29. With the NBC affiliation, WRAL-TV becomes home to NBC’s award-winning news, sports, primetime and late-night broadcast programming, while continuing their market-leading news and public affairs content.
“The Fletcher/Goodmon family’s WRAL is widely recognized as one of the best stations in the nation,” said Ted Harbert, Chairman, NBC Broadcasting. “All of us at NBC are thrilled to combine our decades of dedication to network and local broadcasting in order to proudly serve the thriving Raleigh-Durham market.”
“WRAL started out with NBC sixty years ago and we are honored to return to the NBC family as its affiliate in Raleigh-Durham-Fayetteville and excited about our long-term partnership as an NBC affiliate,” said Jim Goodmon, President and CEO of Capitol Broadcasting Company
“This difficult decision came down to the question, “Who is best positioned to preserve the future of local broadcasting?” said Jim Goodmon, President and CEO of Capitol Broadcasting. “It’s clear to us that NBC understands the value local stations bring to the network/affiliate partnership. NBC News is one of the outstanding news organizations worldwide. NBC Sports owns many premiere events, including Sunday Night Football and the Olympics, and NBC Prime Time has been number one for three years in row.”
“We couldn’t be happier to welcome them back to our family of outstanding affiliate stations,” said Jean Dietze, President, Affiliate Relations. “We are pleased that Capitol Broadcasting Company recognized the value that NBC’s content brings to our local partners just as we recognize the value that such an innovative and powerful locally owned station brings to us.”
“The broadcasting business has changed and is continuing to change rapidly,” said Goodmon. “These challenges can be daunting but can also offer extraordinary opportunities. This new partnership for WRAL-TV ensures our success well into the future. I am extremely excited about our Station being the newest and proudest member of the Peacock Network.”
Thanks to WRAL-TV’s Debbie Tullos for this capcom story & to WRAL.com for this capcom graphic.