November 3, 2016 Selling Radio Air Time

Would you buy something that you cannot see, feel, smell or touch? A good radio sales representative can knock down those potential stumbling blocks in a heart-beat. It is “sound that sells.” Radio is “theater of the mind.” Back in read more

August 15, 2016 Goodmon to be Honored by Boy Scouts

CBC President & CEO Jim Goodmon recently received notice he has been selected to receive the Boy Scouts’ highest local honor. Several board members of the Boys Scouts of American Occoneechee Council, along with the CEO John Akerman, stopped by read more

August 8, 2016 CBC Recruits at WRAL Career Expo

Several CBC and WRAL-TV staffers took part in the WRAL/Capitol Area Workforce Development Career Expo on Thursday, August 4, 2016.  The annual event took place at the McKimmon Center in Raleigh, attracting job applicants from across the WRAL viewing area.  read more

July 22, 2016 20th Anniversary of HD Launch at WRAL

This Saturday, July 23, 2016, will mark the 20th anniversary of WRAL launching HD.  The station began the transmission of full-power digital test signals on the same date in 1996, with authorization granted by the FCC.  Capitol Broadcasting led the read more