Each December, Capitol Broadcasting supports Light Up Durham, the annual holiday kick-off celebration in downtown Durham. The lighting of the American Tobacco tower, echoing the lighting of the WRAL-TV tower in Raleigh, has become a central part of the holiday event.
The free-community event features live music, food, fireworks, visits from Santa and Mrs. Claus, and more.
In 2010, the evening celebration launched the Triangle Christmas Tree Challenge. Sponsored by American Tobacco, FOX 50 and WRAL.com, the challenge includes trees purchased and decorated by local non-profits. Members of the public can vote for their favorites via text and online. The winning organizations earn cash prizes to support their mission.