Each February around Valentine’s Day, MIX 101.5 WRAL-FM holds a radiothon for Duke Children’s Hospital. The on-air staff camps out in the lobby of the hospital encouraging listeners to call in pledges to help the kids at Duke.
Musical montages and live stories from parents and children who have been at the hospital, doctors and nurses from the children’s ward and Duke celebrities such as Men’s Basketball Coach Mike Krzyzewski fill the airwaves as hourly and daily challenges keep listeners pledging. Volunteers and members of the CBC staff man the phone banks; over 400 volunteers take pledges each year.
The event culminates with a check presentation on MIX 101.5 & WRAL-TV to the cheers of the many who come to fill the Duke Children’s Hospital lobby. Millions of dollars have been raised through the radiothon to help support the children of Duke.