One Year After NBC Transition: WRAL-TV #1 NBC Affiliate in Top 25 Still Top-Rated News in Raleigh-Durham Market

WRAL-TV and NBCJust a year since changing network affiliation, WRAL-TV has cemented itself as the number one rated NBC affiliate in the Top 25 markets, and continued its 60-year legacy of local news leadership.

In February, WRAL News was the most watched weekday news franchise in Raleigh-Durham day in and day out among households, total viewers, total adults, P18-49 and P25-54. (Source: NSI Feb 2017 sweep 19 of 20 days. Sum of all average impressions for each station’s M-F newscasts.)

From Nielsen Household ratings 2/29/16 to 2/28/17, WRAL is:

  • #1 station in Raleigh-Durham sign-on to sign off M-S 6a-2a
  • #1 NBC affiliate sign-on to sign-off in top 25 market (M-S 6a-2a)

Year to year comparisons show tremendous growth for NBC on WRAL. The TODAY Show on WRAL is #1 in the top 25 markets and is +229%, NBC Nightly News is +217%, Tonight Show is +93% and Primetime is +67% versus a year ago.

“We want to thank our viewers. They welcomed NBC to the WRAL family and they stayed with us through the change and through this most recent February ratings period,” said Steven D. Hammel, WRAL vice president and general manager. “We’re as committed as ever to outstanding local news coverage and community service. We’re investing more resources than ever into investigative journalism, weather innovation and technology. We know that’s what our viewers expect from us and have for 60-years.”

Thanks to WRAL-TV’s Steve Hammel for this capcom story & graphic.

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