Ratings Dominator from the Start!

WRAL’s dominance in ratings started right-off-the-bat after The Big 5 signed-on in December, 1956. According to then WRAL General Manager Fred Fletcher in his book Tempus Fugit, “By July, 1958 – a year and a half after sign-on – we were able to claim that we had led in every Raleigh-Durham ARB survey, sign-on to […]