The WRAL-TV Creative Services team went five for five in the 2016 PromaxBDA Local Awards, winning four Gold and one Bronze award among the five for which the station was nominated. FOX 50 also brought home a Bronze award in the prestigious national competition.
The honors were presented during the 6th Annual PromaxBDA Station Summit conference held in Las Vegas at The Mirage Hotel and Casino from June 21-24.
WRAL-TV Creative Director Shelly Leslie attended the convention. WRAL-TV Promotion Manager Jay Yovanovich represented WRAL at the ceremony.
“I am so unbelievably proud of this team,” said Leslie. “They unselfishly support each other. They keep raising the bar for each other. It’s just awesome to lead this group.”
FOX 50 Creative Services Director Kevin Kolbe attended as well. “So blessed to work and create with such an amazing team!” he posted on social media after the presentation.
Here are the CBC winners:
PROGRAM SPECIFIC PROMO – NEWS
Gun Trusts (Multiple) Design
UNSCRIPTED/NON-FICTION/REALITY PROGRAM SPOT
WRAL Documentary: An Obvious Suspect (Single) Promo/Mktg
ON-AIR COMMERCIAL ADVERTISEMENT
Central Carolina Community College (Single) Design
Online Anger (Single) Promo/Mktg
INFORMATIONAL GRAPHICS – NEWS
WRAL Documentary: Net Effect (Single) Design
“BEHIND THE SCENES” PROMOTION: LONG/SHORT FORMAT
Behind the FOX 50 Lip Dub Project
Karin Fullington, Kevin Kolbe, Justin Owen
More from PromaxBDA
“As broadcasters explore new ways to engage viewers across platforms, this year saw some incredible work created for local audiences in North America,” said Stacy La Cotera, General Manager and Vice President, Global Awards, PromaxBDA. “Today’s most successful stations and station groups are supported by the wonderfully talented and creative people behind their promotional campaigns. We congratulate all of the winners of the 2016 PromaxBDA Awards at Station Summit.”
PromaxBDA’s annual awards honor outstanding achievement in local broadcast marketing and promotion — the multiplatform campaigns, promos and social media innovations that build loyal viewership and create the local television brands that are vital partners in community life in cities and towns across the U.S. and Canada.
Gold, Silver, and Bronze awards are handed out in categories ranging from General Image Campaign to Sports Promos to Set Design. Work can be entered by individual stations, in-house creative groups, or station groups and parent companies.