CBC and The New 99.9 Genuine Country WCMC-FM Announce Dallas Reese as Afternoon Talent and Music Director

Dallas Reese
At 3pm on January 26th, WCMC went live with its first on-air talent Dallas Reese.

WCMC-FM 99.9 Genuine Country, the new Triangle radio station recently launched by Capitol Broadcasting Company, held its first live broadcast at 3pm on Thursday, January 26, 2006. WCMC has hired radio personality Dallas Reese to fill the afternoon 3pm – 7pm slot on weekdays, and he kicked off the first hosted afternoon for the station.

The New 99.9 Genuine Country launched in October 2005, playing 10,000 songs in a row. The station has continued to play music, now with commercials, and is now working on filling out the day with on-air talent.

Frank Drake & Dallas Reese
WCMC Production & Programming Asst Frank Drake (left) reviews the playlist with Music Director Dallas Reese.
Dallas Reese
Reese greets the Triangle for the first time from the WCMC studio.

Reese is the first on that list and will also serve as Music Director. He joins WCMC with over 19 years of radio industry experience. He began his career at Appalachian State University’s campus radio station, where he graduated with a degree in communications. Most recently, Dallas was the afternoon announcer for country stations 104.1 WTQR in Winston-Salem/Greensboro, NC, and has worked at 92.5 WESC in Greenville/Spartanburg, SC and 99.7 WCYK in Charlottesville, VA. While at WTQR, the station was named the 2002 Large Market Country Music Association Station of the Year and was nominated in 2003 as one of the five best in America by the Academy of Country Music. Dallas has also worked in Nashville, TN; Charlotte, NC, and Atlanta, GA during his broadcasting career.

Dallas Reese
Reese hears from his first WCMC listeners after he encourages them to call in.

“Dallas has a terrific knowledge of radio and country music,” commented Joe Wade Formicola, Operations Manager/Program Director for The New 99.9 Genuine Country. “His background is vast, both on and off the air, which made him an ideal candidate.”

Dallas Reese
WCMC-FM now has a voice: Dallas Reese.

Reese also fronts his band, “The Dallas Reese Band,” which performs at fairs, festivals and conventions around the Carolinas. In the past year, the band has opened shows for country artists Phil Vassar, SheDaisy, Mark Wills and many others.

Dallas Reese is a native of Concord, NC. He is married to Amy Phillips and has four children: three sons Logan, Tyler and Benjamin and one daughter, Katie.

Thanks to WRAL-FM’s Paige Ellis for this capcom story.

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